© 2025 Heltra

Ecommerce Development

Shopify Development for Ecommerce Brands

Start right. Build custom from day one. Launch or upgrade your brand with a professional Shopify store that establishes your brand and gives you room to scale.

Real brands. Real revenue. Real results.

Results That Matter

$31M+
Revenue Generated
39
Custom Themes
<1.3s
Avg. Page Load

Portfolio

Recent Work

Fabian Genell with Shopify Hoodie

Senior Shopify Developer

I'm Fabian, and I build every Heltra theme personally.

No account managers. No junior developers. No outsourcing.

When you work with Heltra, you work directly with me - a senior developer who's shipped 39+ custom themes launched. $31M+ in client revenue. 100% on-time delivery.

I only take on a select number of projects to ensure each gets the focus it deserves. If you value quality code, clear communication, and results that drive revenue, let's talk.

FAQs

Frequently Asked Questions

Why choose custom over a premium theme?

Premium themes are built for everyone, which means they're optimized for no one. Custom themes are built specifically for your brand, products, and customers. The result? Better conversions, unique design, and full control.

How long does a custom theme take?

Most projects are completed in 3-5 weeks. This includes discovery, design, development, and launch. Rush delivery available for time-sensitive projects.

What's included in the packages?

All packages include custom design, theme development, mobile optimization, SEO setup, performance optimization, and post-launch support. Higher tiers include more templates and extended support.

Can I make changes after launch?

Absolutely. Every theme is built with modular sections that your team can edit through Shopify's admin. For structural changes, I offer ongoing support packages.

What about ongoing support?

All packages include 30-90 days of post-launch support. After that, I offer monthly retainers for continued development and support.

Ready to upgrade your store?

No obligation. 30-minute call to discuss your needs and see if we're a good fit.

Fabian Genell Shopify Theme Expert Developer

Book a Call

30-min Discovery