// about heltra
One developer, working with you directly.
No agencies, no junior developers, no project managers. Just direct collaboration with me — a senior Shopify developer in Stockholm.
// about fabian
Senior Shopify developer. Six years in.
I’m a Shopify developer from Sweden specializing in custom theme development. I help eCommerce brands build tailored, conversion-driven Shopify experiences. As a solo operator, I provide direct communication, faster turnaround, and dedicated attention — without agency overhead.
I work across Conversion Rate Optimization, SEO, page-speed optimization, and everything Shopify Plus — Functions, Checkout Extensions, custom apps, Markets. Recent work includes rebuilding Turn Me Royal’s storefront and split-testing system, a multi-region Plus build for Padel Pro Shop, and Daily Ride’s metaobject-driven e-bike customizer.
Heltra is the small studio I’d have wanted to hire when I was on the other side of the table. One person, one project, one direct line of communication — no PM in between.
// the difference
Why work with me.
High overhead, junior devs doing the work, communication through account managers.
Direct access to a senior developer. Lower overhead. No communication barriers.
Inconsistent quality, unclear processes, risky timelines, limited business understanding.
Proven track record, established process, fixed-fee scopes, business-focused approach.
// ready to work together?
Let’s talk.
30-minute discovery call. No obligation, no pitch deck. We just talk about your store.